Marketing for Life Sciences
Pharma Service Providers | CROs | CDMOs | Clinical Technology
Marketing Solutions for Life Sciences
Smart strategies for complex challenges.
At Lake House Digital, we get it. Marketing for the life sciences industry is competitive. We understand how hard it is to grow market share in this space. If you follow the name changes, the top CROs and CDMOs of 20 years ago are still on top today. So, how do you break in?
Let Lake House Digital help you devise a strategy tailor made to your offering and potential customer base. We bring over 20 years of marketing, market and competitive intelligence, and a firm understanding of what biopharma sponsors/innovators are looking for from their service providers.
How We Help Life Science Brands Stand Out
It starts with strategy, where context and language are everything.
Building a marketing plan for an ophthalmology CRO vs. an oncology CRO is very different.
Building a marketing strategy for a brand new CDMO vs. a rebrand/merger, vs. one focused on rare disease or highly potent manufacturing is very different.
For example, we understand a CRO CRA is doing remote SDV tied to the EDC and eCOA and is also checking screen failure rates tied to the RTSM and eConsent, all the while making sure the safety profile in the PhV system is tracking AEs/SAEs and those are being closed by the medic and all is being archived in the eTMF.
We know the difference between DIA, BIO, SCOPE, ASCO, CHPI, INTERPHEX, etc. We know you know all the acronyms and where your market opportunity lies, at Lake House Digital, you don’t need to spend time teaching us the industry.
Every Strategy is Unique
Lake House does not force fit your company into our process
We develop a strategy based on your needs. We offer both a la carte services to supplement your marketing teams, as well as working as your entire marketing team on a fractional basis.
Our key services include:
Services
SEO for Life Sciences
Search engine optimization is key to helping the right people find you—whether they’re searching for cutting-edge research, new technologies, or specialized solutions. We develop SEO strategies that position you as a trusted leader in your space and drive quality traffic to your site.
What we offer:
LinkedIn Training
LinkedIn is the place where science meets strategy. We help your executives, SMEs, and sales teams become visible thought leaders, while ensuring your company page reflects the authority of your brand.
In a recent independent market research study of pharma sponsor outsourcing decision-makers, 64% have used LinkedIn in the past day and an additional 23% have used it in the past week.
Our support includes:
Social Media Strategy & Execution
Based on your target audience, we manage social media with intention and expertise. Our approach is tailored to your goals—whether you’re growing brand awareness, sharing research, or highlighting your team culture.
We manage platforms including:
Paid Advertising
We run paid ad campaigns that get your message in front of the right decision-makers—at the right time. From Google Ads to Meta and LinkedIn Ads, our targeting strategies are designed to maximize ROI while staying compliant and brand-aligned.
Our paid ad services include:
Geofencing at Industry Events
Industry events are one of the rare times your entire audience is in the same place. Our geofencing ad campaigns allow you to target attendees while they’re on-site—and continue reaching them after they return home.
It’s an efficient, cost-effective way to connect with high-value leads and decision-makers where and when it matters most.
With our geofencing strategies, you can:
Email Marketing for Nurture & Conversion
Email continues to be one of the most effective channels in life sciences—especially for lead nurturing and engagement with healthcare professionals, partners, and investors. We help you develop campaigns that are relevant, professional, and conversion-focused.
Email services include:
Graphics support
Whether you have your own graphics capabilities in-house or not, Lake House Digital can handle the vast majority of what you need. No need to involve a third party. We are happy to work with your designers, or provide graphic design services.
Graphic support include:
Why Pharmaceutical Service Providers Choose Lake House Digital
We're here to help:
Tell us about your goals
Let’s create a marketing strategy as smart as your science
Ready to elevate your brand, generate leads, and communicate your value clearly?
