Geofencing Ads for Conference Success

At industry events, you frequently have your target audience and decision makers all in one place, at one time. We offer geofencing ads for conference success to reach them while they are there, and to help them remember your brand when they return home.

Have a Stronger Presence at Conferences.

What we do is beyond Google and Facebook geofencing ads. We use proprietary software to target an exact audience, without catching everyone in a certain mile radius. Better results mean more efficient location-based ads.

In the fast-paced world of marketing, staying ahead of the curve is essential. Conferences offer unparalleled opportunities for networking, learning, and brand exposure. However, standing out at conferences can be a challenge. This is where geofencing comes into play as a powerful tool to elevate your conference marketing efforts.

Geofencing Ads

Understanding Geofencing at Conferences

Geofencing is a location-based advertising strategy that uses GPS or RFID technology to create virtual boundaries around specific geographic areas. When attendees enter these predefined zones, they become targets for highly targeted ads, ensuring that your message reaches the right people at the right time.

No wasted ad spend on everyone in a certain mile radius or zip code. This is down to the event center itself and any other specific gathering spaces to target a concentrated audience to get the best results.

Contact Us

Lake House Digital is based in Cary, NC near the Research Triangle Park (RTP). We are excited to hear about your brand, and what your goals are for them.

We value connections and love collaboration.

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Benefits of Geofencing at Conferences

1. Precision Targeting

Geofencing allows you to target conference attendees with pinpoint accuracy. By defining the boundaries of the conference venue, you can ensure that your ads are only displayed to individuals who are physically present. This precision targeting maximizes the relevance of your ads and increases the likelihood of engagement.

2. Enhanced Brand Exposure

Conferences are crowded spaces with numerous exhibitors vying for attention. Geofencing provides a unique opportunity to cut through the noise and capture the attention of attendees. By delivering targeted ads directly to their mobile devices, you can increase brand visibility and create lasting impressions that resonate long after the event ends.

3. Real-Time Engagement

One of the key advantages of geofencing is its ability to deliver ads in real-time. As attendees move around the conference venue, they receive timely notifications and offers tailored to their location. This real-time engagement fosters immediate interactions, driving booth visits, session attendance, and networking opportunities.

4. Seamless Integration with Conference Activities

Geofencing seamlessly integrates with various conference activities, allowing you to amplify your marketing efforts across multiple touchpoints. Whether it's promoting keynote speeches, sponsoring networking events, or driving traffic to your booth, geofencing enables you to stay top-of-mind throughout the event.

 

Where Will They See My Ads?

Lake House Digital uses proprietary software that targets people where they are at: online. From checking the latest score, to the news, to the weather or a gaming app, we show your ads on platforms that they are naturally interacting with on their mobile phones.

When planning conference geofencing, we start as soon as they arrive: the setup at the convention center or conference location, and the designated conference hotels. Many attendees will arrive the night before the first day.

We know human nature. If someone is away in a hotel room the night before, chances are that they will be on their mobile phones. We start with a first touchpoint there. This builds awareness that your brand is there and adds familiarity.

Next, we’ll run ads during the entirety of the event. Are we directing them to your booth? The booth number will be on the ad. Are we inviting them to a sponsored talk or happy hour? The details are included. All direct traffic to your chosen web pages, and we’ll be able to share exactly how many interacted with your ad.

Retargeting Your Target Market Post-Conference

The benefits of geofencing extend beyond the conference venue. By capturing valuable data on attendee behavior, you can retarget your audience long after they've left the event. On average, we retarget conference attendees for four weeks after the event. Now that this audience is built, you can also continue to use that audience to share your latest messaging.

We Would Love To Hear About Your Goals

Here's how you can leverage geofencing for post-conference retargeting:

1. Build Custom Audiences

Use geofencing data to create custom audience segments based on attendee interactions during the conference. Segment your audience by session attendance, booth visits, or specific areas of interest to deliver personalized retargeting campaigns.

2. Tailor Your Messaging

Craft tailored messaging that speaks directly to attendees' conference experience. Highlight key takeaways, exclusive offers, or upcoming events to keep your brand top-of-mind and drive post-conference engagement.

3. Extend Your Reach

Extend your reach beyond the conference by targeting attendees as they return home. Use geofencing to deliver targeted ads to their devices, reminding them of your brand and encouraging further interaction. You’ll be able to see locations down to their city, zip code, and county.

4. Measure and Optimize

Track the performance of your post-conference retargeting campaigns using analytics tools. Monitor key metrics such as click-through rates, conversions, and return on investment to optimize your strategy and maximize results.

 

Privacy and Geofencing Ads

The data that we receive follows the most stringent privacy guidelines. Our software platform is accredited by the Media Rating Council (MRC) for location, place, and visitation data sets. We comply with all MRC industry standards.

Conclusion: Elevate Your Conference Marketing Efforts with Geofencing

Standing out at conferences is essential for driving business growth. Geofencing offers a powerful solution to enhance your marketing efforts, providing precision targeting, enhanced brand exposure, real-time engagement, and post-conference retargeting capabilities. These conferences are critical for lead generation. People need multiple touch-points with a brand for the brand recognition to become sticky. Geofencing is an excellent way to have your clients get more familiar with your brand.

We’d love to help you with a conference strategy for your next event. Reach out to us: hello@thelakehousedigital.com