Blogging & Blog Writing Services: Great Tools

Blogging, and blog writing services have been a tried and true marketing tool for years, which is still the case for 2024. It allows businesses looking to grow their online presence, improve SEO, and bring in more customers. Based on the findings in Hubspot’s State of Marketing report, blogs rank among the top three marketing channels in terms of delivering the highest Return on Investment (ROI). 

According to a 2023 survey conducted by Hubspot, the majority of people (29%) reported reading blogs 1-4 times per month. Additionally, 18% of respondents stated that they read blogs daily. Surprisingly, only 17% of participants claimed to never read blogs. The graph below, published by Hubspot, shows a breakdown of the survey results. 

How often do people read blog posts?

Understanding the Dos and Don’ts of SEO Blog Writing

We know that people are still reading blogs, so let’s dive into why people read blogs and what they are looking for when searching for a blog. 

1. A Blend of Information and Personalization

People continue to gravitate towards blogs because they offer a unique blend of informative content and a personal touch. Blogs offer unique perspectives and information that mainstream media cannot provide. This is why they are a popular choice for individuals seeking more depth and a personal connection in their content. 

Girlboss, created by businesswoman Sophia Amoruso, is a great example of a blog with important info for ambitious women who have questions about business and personal development. She keeps her blog posts informative but personal. 

Girlboss blog by Sophia Amoruso

2. Seeking Solutions and Expertise

Readers often turn to blogs for expert knowledge and practical solutions. They value content that educates and addresses their specific questions and/or needs. Blogs also offer a platform for interaction and community building, something readers increasingly seek.

3. Enhanced Search Engine Rankings with Relevant Content

To attract readers to your blog, it is important to consistently publish content that directly addresses their interests and questions. This relevance not only satisfies readers but also improves your website’s SEO, as search engines prioritize fresh, pertinent content.

You might be asking how blogs can improve your SEO. Glad you asked! There are several ways. By consistently publishing fresh, high-quality content that includes relevant keywords, search engines are more likely to index your site and rank it higher in search results. 

Blogs often attract backlinks from other websites, which can further boost your website’s search engine visibility. Also, when people read your blog it can increase the time they spend on your site, reduce your bounce rate, and improve your overall site performance metrics, all of which can positively impact your SEO.

4. Strategic Keyword Use: Balancing SEO with Reader Value

When writing blogs, it is key to balance keyword usage with the value offered to the reader. Choose keywords that resonate with your audience’s interests and integrate them naturally into your content. Remember, the primary goal is to engage readers with your content, not just to rank in search engines. 

5. Quality Content Over Quantity

Prioritize quality over quantity. High-quality, engaging blog posts attract more organic traffic and encourage longer website visits, leading to better SEO results and higher reader retention. There are countless examples of high-quality and engaging blogs across various industries and niches. Here are a few examples: Ree Drummond runs The Pioneer Woman blog, which focuses on cooking, home decor, and life on a ranch. The blog features beautiful photography, engaging writing, and a strong community of followers.

Pioneer Woman Blog Example

Hubspot – Notice how we have already referenced Hubspot in this read? That is because Hubspot’s blog covers a wide range of topics related to marketing, sales, and customer service. The blog is well-researched, informative, and often includes practical tips and advice for readers.

The New York Times – The Times’ Opinion section features a wide range of writers and topics, from politics to culture to personal essays. The writing is consistently strong and engaging, and the section encourages lively and thoughtful discussion among readers. 

New York Times Blog

6. Use Images and Video

Diversify your blog content by adding multimedia elements such as images, videos, and infographics. This variety appeals to readers with different preferences, making your blog more engaging and shareable.

So, we know blogs are still effective but it’s important to note which blogs people are reading and which they aren’t. Here are 3 reasons why most people stop reading a blog post: 

1. Poor Content Quality and Lack of Originality

High-quality writing is essential. Poor grammar, spelling mistakes, and poorly structured content can quickly deter readers. Additionally, content that lacks originality or merely repeats what is widely available elsewhere fails to capture or retain the reader’s interest.

2. Too Long-Winded

Readers often prefer content that is concise and to the point. Long-winded, rambling posts or content that stray too far from the main topic can lead to reader disengagement. If the writer takes a while to get to the point of the blog, readers are less likely to continue reading as well. 

3. Content That Is Too Sales-Oriented

While blogs can help promote products or services, readers may be put off by content that is overly sales-oriented or feels like a continuous sales pitch. And, readers are generally seeking informative, entertaining, or insightful content, and the more ads the less likely they are to stay reading the blog post. 

Blog Writing Services

If you are looking to grow in publishing blogs but would like some assistance, that’s where we come in. Our team at Lakehouse Digital offers SEO blog writing services designed to enhance your business’s online presence, attract more customers, and foster a vibrant online community. Recognizing the important role of blogging in improving SEO, we craft engaging, keyword-rich content specific to your brand’s voice and audience’s interests. We focus on delivering high-quality, original content that not only boosts your search engine rankings but also captivates your audience. 

And, with Lakehouse Digital, you can expect a strategic approach to blogging that not only drives more traffic to your website but also encourages reader interaction at each stage of the sales funnel. By keeping up with the latest SEO trends and audience preferences, we ensure that your blog becomes a powerful tool for customer engagement and business growth, turning readers into loyal customers and brand advocates. 

Contact us at Lake House Digital

About Lake House Digital

Lake House Digital, based in Cary, NC near the Research Triangle Park (RTP), was established in 2021. With over 50 years of combined experience, we provide measurable, actionable results in digital marketing efforts for our clients. In the industry, we are set apart in that our employees hold industry certifications across topics and platforms. Lake House Digital has worked with B2B and B2C clients in life sciences, technology, manufacturing, healthcare, commercial real estate, hospitality, higher education, and nonprofits. We bring experience with a growth mindset to achieve the very best results: measurable, actionable results and growth for every client.