B2B Social Media Trends

Utilizing Social Media Statistics to Grow Your Business

In today’s digital world, social media is a big deal, with nearly 4.9 billion people using it worldwide in 2023, and that number is expected to grow to about 5.85 billion by 2027. This means a lot of people are using social media regularly. People don’t just use one social media platform; they use six to seven on average each month. So, if you’re a business, it’s important to be on multiple social media sites where your target audience spends time.

For businesses, especially those in the business-to-business (B2B) market, social media is essential. LinkedIn is the top choice for B2B marketing. But Facebook, Twitter, Instagram, and YouTube are also important for reaching customers. Social media is also a great way to boost sales. Video marketing is a big hit, helping 87% of marketers sell more products. Many B2B buyers look for information on social media, with 53% of them finding what they need there. LinkedIn has more than 63 million business profiles, making it valuable for B2B companies.

The power of social media statistics and embracing the diverse platforms available, businesses can forge deeper connections with their target audiences, drive sales, and thrive in this digital age. The journey towards business growth in the social media era begins with understanding these statistics and adapting to the dynamic landscape they define.

What are the B2B social media trends?

1. Facebook Target & Retarget

To excel in Facebook lead generation this year, optimizing your profile for SEO, enhancing user experience, crafting tailored content, aligning content with specific goals, and emphasizing personal connections and emotions are key strategies. In addition, retargeting and sponsored stories offer potent paid options, and smart ad placement can enhance ROI. Facebook continues to be a valuable tool for B2B companies, helping them engage and convert audiences at various stages of the buyer’s journey.

LinkedIn Strategies for B2B Lead Gen

2. LinkedIn Organic & LinkedIn Ads

In 2023, LinkedIn is a key platform for B2B marketers due to its focus on career and networking. It offers robust lead generation opportunities, with 80% of B2B leads coming from LinkedIn. To succeed, optimize your profile, create engaging content, target specific audiences, build connections, and use ad features. LinkedIn’s diverse content options and advanced targeting make it vital in the changing landscape of B2B sales driven by AI and the pandemic.

80% of B2B leads from social media are from LinkedIn

3. Instagram Optimization

Instagram remains a potent platform for business growth, despite a slight decrease in user reach. With 35% of users making purchases on the platform, it’s crucial to optimize your Instagram presence. B2B companies can leverage Instagram for content marketing, brand awareness, trust-building, increased website traffic, showcasing company culture, and introducing new offers.

4. YouTube & Video Content

Videos are powerful tools for engaging and entertaining audiences. YouTube, with 2 billion monthly logins, offers immense business potential. 56% of B2B marketers credit YouTube content as a significant contributor to their overall marketing success.

5. TikTok as a Marketing Tool

TikTok has emerged as a potent marketing tool, capitalizing on its massive user base and engaging short-form video content. It offers businesses a unique platform to connect with younger audiences, showcase products, and promote brand identity creatively. Leveraging TikTok effectively can result in increased brand visibility and engagement in the ever-evolving digital landscape.

In 2023, short video content is on the rise, driven by shrinking customer attention spans. HubSpot’s study highlights the popularity of platforms like Instagram Reels, TikTok, and YouTube Shorts, which are delivering the highest return on investment (ROI) among all social media strategies.

Short video content is not just a trend; it’s a strategic necessity for brands looking to thrive in the competitive digital landscape. As consumers continue to crave bite-sized, visually stimulating content, businesses that embrace this medium will find themselves well-positioned to engage their target audience, build brand awareness, and drive meaningful results. Whether it’s showcasing products, sharing behind-the-scenes glimpses, or delivering quick tutorials, short video content is the key to making a lasting impact in 2023 and beyond.

Here are some effective ways to make the most of short video content for your B2B brand:

  • Build awareness with branded videos
  • Create testimonial videos
  • Show employees and work culture
  • Create short videos that answer FAQs
  • Give a behind-the-scenes peek at your company

Social Media Video Length Guide

  • Instagram Video: 1 minute
  • Instagram Stories: 15 seconds
  • Ideal in-feed video length: 15-30 seconds
  • Best TikTok video length: 7-15 seconds
  • Best Facebook video length: Less than 1 minute
  • Successful in-feed Facebook videos tend to be 24-90 seconds long.
  • Higher engagement is observed in the 2-5 minute range for Facebook videos.
  • Best YouTube video length: 2 minutes
  • For B2B videos on YouTube, aim for two minutes or less.
  • Longer YouTube videos of at least 10 minutes are popular due to ad insertion opportunities.
  • Best LinkedIn video length: Max 30 seconds

B2B Social Media Marketing Statistics you must know for 2023

Video Marketing helps drive sales
  • LinkedIn is the most used social media channel in B2B marketing.
  • Facebook is used by 79% of B2B marketers, followed by Twitter (60%), Instagram (60%), and YouTube (56%)
  • TikTok is the fastest-growing platform with a staggering 100% user growth rate between 2020 and 2022.
  • Instagram’s engagement rates are four times higher than Facebook (0.60% to 0.15%), but have been continuously decreasing.
  • 61.2% of total Instagram users are between the ages 18-34.
  • 87% of marketers say video marketing has helped them drive more sales.
  • 53% of B2B buyers get product information through social media.

Social Media Channels and ROI

Why does these statistics matter?

These statistics are crucial for the B2B market as they reveal key insights into the evolving landscape of social media marketing. LinkedIn dominates as the primary platform, while Facebook, Twitter, Instagram, and YouTube also play significant roles. TikTok’s explosive 100% growth in two years signifies its potential. With only a 3% increase in global social media users, competition for attention is fierce. Marketers overwhelmingly find video marketing effective, and social media is a major source of product information for 53% of B2B buyers, underlining its impact on sales and decision-making.

In conclusion, the world of social media is a dynamic force that no business can afford to ignore. With billions of users and a multitude of platforms, social media offers a vast landscape for growth. By using the power of social media statistics and adapting to changing trends, businesses can establish stronger connections with their target audiences, boost sales, and flourish in the digital age. Whether it’s through LinkedIn, Facebook, Twitter, or TikTok, the opportunities are immense. Stay informed about the latest trends and watch your business thrive in this ever-evolving digital landscape.


  1. Forbes: Social Media Statistics
  2. Hubspot: Social Selling Stats
  3. SproutSocial: Social Media Statistics
  4. LinkedIn: B2B Marketing On LinkedIn
  5. Hootsuite: How Long Should A Social Media Video Be?
  6. SproutSocial: Video Length Best Practices
  7. Hubspot: Social Media Channel ROI

About Lake House Digital

Lake House Digital, based in Cary, NC near the Research Triangle Park (RTP), was established in 2021. With over 50 years of combined experience, we provide measurable, actionable results in digital marketing efforts for our clients. In the industry, we are set apart: our employees hold industry certifications across topics and platforms. Lake House Digital has worked with B2B and B2C clients in life sciences, technology, manufacturing, healthcare, commercial real estate, hospitality, higher education, and nonprofits. We bring experience with a growth mindset to achieve the very best results: measurable, actionable results and growth for every client.  www.thelakehousedigital.com